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Introduction:
Liforme is a brand known for its yoga mats and accessories designed to provide yoga practitioners with eco-friendly and sustainable options. Although Liforme is headquartered in the United Kingdom, its products are also available internationally, including in the United States and Canada.
Here is some information about Liforme:
Property
Liforme was founded in 2013 by James Armitage. He serves as the company’s CEO. Liforme is known for its commitment to ethical and environmentally friendly practices in the yoga industry.
Story
Liforme was founded with the goal of producing yoga mats that are not only high quality but also environmentally conscious. The brand places great emphasis on sustainability and uses biodegradable natural rubber and environmentally friendly materials in its products. Liforme mats are non-toxic, free of harmful chemicals, and suitable for practitioners of all levels.
Products
Liforme’s product range mainly includes yoga mats. Their mats are known for their unique features, including alignment guides engraved into the surface to help practitioners maintain proper posture and alignment during yoga sessions. The aim of the mats is also to provide excellent support and cushioning for comfort and stability during training. In addition to yoga mats, Liforme also offers other yoga accessories and clothing.
Although originally a UK-based company, Liforme has gained international recognition and distribution, including in the United States and Canada, due to its focus on environmentally conscious and sustainable yoga products.
Overview
Liforme is a brand known for its eco-friendly and sustainable yoga mats and accessories. Founded in 2013 by James Armitage, the company values ethical and environmentally conscious practices. Liforme’s products, including yoga mats with alignment aids, are non-toxic, free of harmful chemicals, and suitable for yoga practitioners of all levels. Although originally based in the United Kingdom, Liforme’s commitment to sustainability in the yoga industry means it has a global presence, including in the United States and Canada.
Yoga Mats
Liforme is best known for its high-quality yoga mats. These mats are non-toxic, made from biodegradable natural rubber, and feature alignment guides engraved into the surface to help practitioners maintain proper posture and alignment during yoga sessions.
Yoga Mat Towels

Liforme offers yoga mat towels that can be placed on the mat to provide additional support, absorb moisture, and create a hygienic barrier during hot yoga or intense workouts.
Yoga Straps
Liforme yoga straps are designed to help stretch and deepen yoga poses, helping practitioners improve their flexibility and range of motion.
Advantages
- Environmental Consciousness: Liforme focuses on sustainability and uses environmentally friendly materials such as biodegradable natural rubber in its products to appeal to environmentally conscious consumers.
- Alignment Aids: Liforme yoga mats are known for their alignment aids engraved into the surface to help practitioners maintain proper posture and alignment during yoga sessions, making them suitable for both beginners and experienced yogis.
- Quality and Durability: Liforme products are generally of high quality and offer durability and longevity, which can be cost-effective in the long run.
- Non-Toxic Materials: The brand’s focus on non-toxic, chemical-free materials ensures that yoga practitioners can enjoy their practice without being exposed to harmful substances.
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Comfort and Support: Liforme mats often provide excellent support and cushioning, providing comfort and stability during yoga practice.
Disadvantages
- Price: Liforme products can be relatively more expensive compared to some other yoga brands due to their eco-friendly and high-quality materials.
- Availability: Liforme’s products may not be as widely available as some mainstream yoga brands, which could impact accessibility for some consumers.
- Size: The size and dimensions of Liforme yoga mats may not be suitable for everyone as mat size preferences may vary depending on the yoga practitioner.
- Weight: Liforme mats tend to be heavier compared to basic yoga mats, which may be less convenient for those who need to transport their mats frequently.
- Variety: Although Liforme offers a range of yoga products, the product range may be… It’s not as extensive as some larger yoga brands, which limits the selection of accessories and clothing.
Conclusion
In summary, Liforme is a well-known brand in the yoga industry known for its eco-friendly and sustainable yoga products. These products offer several benefits including guidance, environmental awareness, quality, durability, and comfort. However, potential downsides include higher prices, limited availability, specific sizes, product weight, and slightly lower product variety compared to larger yoga brands. Whether Liforme is the right choice for you depends on your individual priorities and preferences for yoga equipment as well as your commitment to sustainability in your practice.