Is NordicTrack Still the Gold Standard in Home Fitness Equipment?

Nordic Track US Featured Image

Over the past few decades, NordicTrack has become one of the most recognized names in home fitness. Known for its high-quality treadmills, ellipticals, bikes, and rowing machines, as well as its immersive iFIT platform, the brand is now synonymous with at-home cardio training.

But with increasing competition and rising prices, many are asking: Is NordicTrack still worth it in 2025? We’ve taken a close look at the brand’s best machines, tested key features, and gathered real user feedback to compile a brutally honest and up-to-date review.

🏋️‍♀️ Quick Highlights:

Founded: 1975
Known For: High-tech treadmills, bikes, ellipticals, and rowers
Price Range: 💲💲💲 – Premium-tier fitness equipment
Best For: Home fitness enthusiasts, tech-savvy users, iFIT fans
Not Ideal For: Budget shoppers, minimalist trainers

🧠 About NordicTrack: A Quick Refresher

NordicTrack began in the 1970s with a simple ski machine, but quickly expanded its offerings to include high-end cardio equipment. Today, the brand is part of iFIT Health & Fitness and integrates smart technology, HD touchscreens, and live or on-demand coaching into virtually every product.

Their mission? To develop immersive, connected workouts that motivate you more than an old, dusty treadmill in the basement ever could.

🏆 What NordicTrack Does Exceptionally Well

1. Top-Tier Smart Technology

NordicTrack equipment feels like it’s straight out of a science fiction movie—with huge HD screens, automatic incline adjustment, and quiet motors that transform your workout into a cinematic experience. You can hike in Peru or cycle through the Alps right from your living room.

“I never thought I’d look forward to my treadmill workouts—but NordicTrack changed that.”
—User Review, 2025

2. iFIT: The Heart of the Ecosystem

The focus is on iFIT, NordicTrack’s virtual training platform. It offers:

Global scenic workouts
Studio classes
Real personal trainers
Real-time incline/decline adjustments
Progress tracking

The iFIT experience transforms boring cardio training into something more intense and targeted.

3. Impressive Machine Variety

NordicTrack offers something for almost every fitness style:

Treadmills (Commercial Series, EXP Series)
Stationary Bikes (S22i, S27i Studio Bikes)
Ellipticals (AirGlide, FreeStride Trainers)
Rowers (RW900, RW600)
Vault & Strength Systems

Each series offers several models for different budgets and training levels.

🔍 In-Depth Product Rundown: NordicTrack’s All-Stars in 2025

🏃 NordicTrack X24 Treadmill Review: Built for Runners Who Demand More
X24 Treadmill
The X24 treadmill feels like the luxury SUV of home fitness equipment. From its 24-inch HD smart touchscreen to its electrically adjustable RunnersFlex™ cushioning, this machine is designed to make running exciting, intense, and significantly easier on your joints.

Of particular note is the 40% incline and -6% decline range, which mimics real-world terrain better than most commercial treadmills. Combined with iFIT workouts that automatically adjust speed and incline during your run, it's hard not to stay motivated.
✔️ Massive 24" HD touchscreen
✔️ Up to 40% incline for serious hill training
✔️ Shock-absorbing deck helps reduce joint strain
✔️ Auto-adjust features work flawlessly with iFIT
➖ Takes up a lot of space
➖ Not cheap, especially with subscription add-ons
Hardcore runners, tech-savvy fitness lovers, and anyone training for real-world terrain or marathons.
View on NordicTrack
🚴 NordicTrack X24 Bike Review: The Smartest Ride Indoors
NEW X24 Bike
The X24 bike is NordicTrack's flagship model for indoor use, and it shows. With a 24-inch touchscreen, 22 levels of silent magnetic resistance, and automatic incline and decline adjustment, it's as close as you can get to outdoor cycling—but without the bad weather.

The screen rotates 360°, so you don't have to strain your neck when you're not on the bike doing strength, yoga, or stretching exercises with iFIT. And thanks to the adjustable handlebars, seat, and frame, it offers a custom fit, making it ideal for multi-rider households.
✔️ Fully immersive 24" HD touchscreen
✔️ Incline/decline functionality is rare in bikes
✔️ Whisper-quiet ride, even during intense workouts
✔️ Wide range of iFIT cycling and cross-training workouts
➖ Pricey (especially if you're just starting out)
➖ Heavy, not super easy to move around
Riders who want next-level realism, Peloton-alternatives with incline/decline, or households sharing a high-end exercise bike.
View on NordicTrack
🦵 NordicTrack FS10i FreeStride Trainer Review: Total-Body Burn Without Joint Pain
FS10i
Think of the FS10i as a cross trainer, stepper, and treadmill—all in one, with smooth operation. Its center-drive motor and automatically adjustable stride length of up to 81 cm allow for a joint-friendly yet highly effective workout.

The difference lies in the adaptive stride length, which allows you to move naturally without having to manually adjust the machine settings. The 10-inch HD screen is smaller than the X24 models, but still integrates seamlessly with iFIT for guided global workouts and studio classes.
✔️ 3-in-1 machine (elliptical, stepper, treadmill)
✔️ Extremely smooth and joint-friendly movement
✔️ Up to 10% incline for added intensity
✔️ Compact footprint compared to treadmills
➖ Stride style takes some getting used to
➖ 10" screen feels small after seeing NordicTrack’s 24" displays
People with joint sensitivity, apartment dwellers, or those looking for versatile full-body cardio in one sleek machine.
View on NordicTrack
🚣 NordicTrack RW900 Rower Review: Rowing Reimagined
NEW RW900 Rower
With the RW900 Rower, rowing feels like a movie. It features a pivoting 22-inch HD screen, 26 digital resistance levels, and silent magnetic resistance for a gentle, joint-friendly workout.

What we liked best? The iFIT outdoor rowing classes, filmed on lakes, rivers, and oceans—they're much more engaging than just staring at a blank wall. The rowing machine folds up when not in use, making it ideal for small spaces. Thanks to the magnetic resistance, it's also one of the quietest rowing machines on the market.
✔️ Real-world rowing simulations via iFIT
✔️ 22" HD touchscreen rotates for floor workouts
✔️ Smooth, quiet ride
✔️ Folds up for easy storage
➖ Screen doesn't tilt up/down — only rotates side-to-side
➖ Slight learning curve if you’re new to rowing
Apartment users, fans of guided rowing workouts, or anyone needing low-impact cardio that torches calories.
View on NordicTrack
⭐ Who Should Buy NordicTrack?
✅ Home workout lovers ✅ Runners and cyclists seeking premium equipment ✅ Tech-forward users who enjoy interactive workouts ✅ Families or couples who’ll share the machine
🚫 Who Might Skip It?
❌ Budget-conscious users ❌ Minimalists who want a simple machine ❌ Those with very limited space or mobility

❌ Where NordicTrack Falls Short?

Although the brand meets many criteria, there are some limitations:

💸 1. Price Point:

NordicTrack isn’t cheap. Most models cost between $1,500 and $3,500—and that’s without accessories or the iFIT subscription (starting at about $39/month). For some, it’s an investment worth every dollar. For others, it might be excessive.

🧰 2. Assembly & Delivery:

These machines are heavy and may require professional assembly. Some users report long delivery times or difficulty assembling the equipment without assistance.

🔄 3. iFIT Dependency:

While the hardware works without iFIT, many of the best features—like automatic incline, coaching, and scenic workouts—require an active subscription.

🔄 Shipping, Return, Warranty & Customer Support

📦 Shipping Policy:

NordicTrack offers standard and white-glove delivery options depending on the product and location. Most cardio equipment, such as treadmills, ellipticals, and bikes, can be delivered curbside as standard, which typically takes 7–14 business days. For an additional fee, customers can choose delivery to the room of their choice or the full assembly service, where a professional team brings the equipment to your home and sets it up for you. Given the size and complexity of the equipment, this is a significant advantage.

Please note that delivery times may be delayed during peak season or due to stock shortages. NordicTrack typically provides tracking updates via email once your item has been shipped.

🔁 Return Policy:

If you aren’t completely satisfied with your NordicTrack equipment, the brand offers a 30-day return policy from the date of delivery. Returns are accepted for most home fitness equipment, but a return shipping fee of $250 applies. Depending on the condition of the equipment, a 10% restocking fee may also apply. Items must be returned in perfect condition with all original parts and packaging.

Please note: Digital memberships (such as iFIT subscriptions) are non-refundable, and different return policies may apply to personalized items or accessories.

🛡️ Warranty Coverage:

NordicTrack offers solid warranty conditions, although these vary depending on the product category:

Treadmills, Bikes, Ellipticals & Rowers:

      • Frame: 10 years

      • Parts: 2 years

      • Labor: 1 year

Vault (Strength Training Mirror):

      • Frame & Parts: 1 year

      • Labor: 1 year

The warranties only apply if the device is used as intended for private purposes. For commercial use, the warranty coverage is largely void.

📞 Customer Support Experience:

NordicTrack offers customer support via live chat, email, and phone. There’s also a comprehensive online support center with troubleshooting guides, manuals, and FAQs. Many users report helpful interactions with NordicTrack staff, but others experience long wait times, especially during peak season.

A helpful tip: NordicTrack now offers in-app support through the iFIT platform, which is often faster and more responsive than email inquiries.

🧠 Final Verdict: Is NordicTrack Still the Best?

Yes—if you want a high-tech, immersive fitness experience that motivates you to move.

Thanks to its combination of intelligent features, visual appeal, and tremendous durability, NordicTrack continues to lead the home fitness industry.

However, it’s not for everyone. If you’re just looking for a simple machine to work up a sweat, the NordicTrack might be more equipment (and cost) than you need.

🏁 Bottom Line:

Even in 2025, NordicTrack still sets the standard for connected home fitness. With beautifully engineered equipment and the addictive power of iFIT, it offers far more than just cardio—it’s an experience.

If you're serious about working out at home, this might just be the gold standard you're looking for.