{"id":36433,"date":"2025-05-13T16:57:46","date_gmt":"2025-05-13T15:57:46","guid":{"rendered":"https:\/\/fayeshomestyle.com\/?p=36433"},"modified":"2025-05-14T10:28:48","modified_gmt":"2025-05-14T09:28:48","slug":"rebecca-hessel-cohen-of-loveshackfancy-on-creating-a-dreamy-ultra-feminine-universe","status":"publish","type":"post","link":"https:\/\/fayeshomestyle.com\/index.php\/2025\/05\/13\/rebecca-hessel-cohen-of-loveshackfancy-on-creating-a-dreamy-ultra-feminine-universe\/","title":{"rendered":"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36433\" class=\"elementor elementor-36433\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9c720 e-flex e-con-boxed e-con e-parent\" data-id=\"1d9c720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff527c9 elementor-widget elementor-widget-heading\" data-id=\"ff527c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a820e9 e-flex e-con-boxed e-con e-parent\" data-id=\"5a820e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7cd2e elementor-widget elementor-widget-image\" data-id=\"0d7cd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"568\" src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe.jpg\" class=\"attachment-full size-full wp-image-36506\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe.jpg 852w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-768x512.jpg 768w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-560x373.jpg 560w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/Rebecca-Hessel-Cohen-of-LoveShackFancy-on-Creating-a-Dreamy-Ultra-Feminine-Universe-782x521.jpg 782w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e294e97 e-flex e-con-boxed e-con e-parent\" data-id=\"e294e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29480ab elementor-widget elementor-widget-text-editor\" data-id=\"29480ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy&#8217;s<\/u><\/a> ruffles and pink aesthetic are everywhere today. Founder Rebecca Hessel Cohen started her business selling dresses out of the trunk of her car and now runs one of the most recognized brands today. Her customers love her vision of playful dresses with vintage-inspired details and flattering silhouettes, which she has expanded into many categories so they can fill their lives with LoveShackFancy. On the occasion of the opening of her new boutique in Sag Harbor, she talks to us about her career path, the challenges she&#8217;s overcome along the way, and her future plans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ee2a2 elementor-widget elementor-widget-text-editor\" data-id=\"05ee2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You began your career as an editor at Cosmopolitan. What inspired you to leave the magazine industry and start <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d198d85 elementor-widget elementor-widget-text-editor\" data-id=\"d198d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I never intended to start a fashion line. It actually started with designing my bridesmaid dresses. I wanted a dress that would suit everyone\u2014from the beach to the ballroom\u2014and be your best dance partner. That&#8217;s how our first dress became: the Love Dress! I&#8217;ve always had a passion for storytelling, which led me to my career in editorial. I&#8217;ve since channeled that passion into my own brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422d325 elementor-widget elementor-widget-heading\" data-id=\"422d325\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you envision LoveShackFancy (or a future project) in 10 years?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c1b7a elementor-widget elementor-widget-text-editor\" data-id=\"01c1b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I expect <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a> to have evolved with our lives and those of our customers just as it has since the beginning. What&#8217;s special about this brand is that it has naturally evolved with my life\u2014from my wedding to the birth of my children to creating mommy-and-me clothing and home goods. It&#8217;s been a constant evolution, and I expect it will evolve even more throughout our lives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-081508e elementor-widget elementor-widget-image\" data-id=\"081508e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAHoAAAB6CAQAAADaUI9vAAAAi0lEQVR42u3PAQEAAAABIP6fNkQ9qDlUaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWnpFwODAQB7gWIzIgAAAABJRU5ErkJggg==\" data-src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3.jpg\" class=\"attachment-large size-large wp-image-36511 lazyload\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" data-srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-560x373.jpg 560w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" \/><noscript><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3.jpg\" class=\"attachment-large size-large wp-image-36511\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/3-560x373.jpg 560w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2800d68 elementor-widget elementor-widget-heading\" data-id=\"2800d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did you start LoveShackFancy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ea2a7 elementor-widget elementor-widget-text-editor\" data-id=\"b1ea2a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand concept evolved into eight timeless dresses: Ruffle Mini, Racerback Tank, The Love Dress, The Fancy Dress, and The Shack Dress. We started by hosting pop-ups and trunk shows in the Hamptons. We began selling in department stores and then opened our first <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a> boutique in Sag Harbor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75365b6 elementor-widget elementor-widget-heading\" data-id=\"75365b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes your pieces so special?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90d186 elementor-widget elementor-widget-text-editor\" data-id=\"c90d186\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;ve always been a lover of vintage fashion, which was a huge inspiration for this brand. Each piece is rich in exceptional details, from intricate lace to custom embroidery, motifs, tulle with playful hand-dyed fabrics, and vintage-inspired prints. These pieces represent unabashed femininity and are timeless keepsakes that can be passed down from generation to generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d87087 elementor-widget elementor-widget-heading\" data-id=\"3d87087\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was the inspiration for the name?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b145f elementor-widget elementor-widget-text-editor\" data-id=\"37b145f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The idea actually came from my mother. As vintage collectors, we wanted to start an online prop styling business from her home in Bridgehampton. My mother designed various homes and called them &#8220;Love Shacks.&#8221; We did a shoot for British Magazine, and someone said it&#8217;s called &#8220;Love Shack,&#8221; but it&#8217;s called &#8220;Love Shack Fancy,&#8221; and she liked that. When I started this brand, I thought of a million names, and nothing felt right except <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b375c5c elementor-widget elementor-widget-image\" data-id=\"b375c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAHoAAAB6CAQAAADaUI9vAAAAi0lEQVR42u3PAQEAAAABIP6fNkQ9qDlUaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWnpFwODAQB7gWIzIgAAAABJRU5ErkJggg==\" data-src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33.jpg\" class=\"attachment-large size-large wp-image-36510 lazyload\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" data-srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-560x373.jpg 560w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" \/><noscript><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33.jpg\" class=\"attachment-large size-large wp-image-36510\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/33-560x373.jpg 560w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65e17 elementor-widget elementor-widget-heading\" data-id=\"8f65e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does LoveShackFancy have a particular message you'd like to share with the world?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b23865 elementor-widget elementor-widget-text-editor\" data-id=\"2b23865\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe in living unapologetically femininely, staying true to yourself, and celebrating womanhood! Living every day to the fullest while always feeling empowered is what we hope wearing our clothes conveys to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85a87c elementor-widget elementor-widget-heading\" data-id=\"b85a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What challenges did you face while starting LoveShackFancy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6102cf4 elementor-widget elementor-widget-text-editor\" data-id=\"6102cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every turning point in starting this brand was challenging, but ultimately led to our growth and success. One challenge for me was our dependence on department stores. I had so many ideas and designs I wanted to execute, and what we sold depended on those stores. Fear also played a big role in the beginning. I was selling clothes out of the trunk of our car and constantly wondering if it was worth it. What got me to where we are now, however, was surrounding myself with people who believed in me and my vision and pushed me to rise above obstacles and succeed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96693b9 elementor-widget elementor-widget-heading\" data-id=\"96693b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What has been your most defining moment since starting your brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51eafe elementor-widget elementor-widget-text-editor\" data-id=\"b51eafe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There have been so many\u2026 I would say probably our spring presentation during Fashion Week in September. It was just incredible to see the collection come to life and have all of our supporters together in one place to celebrate. And more recently, I have to mention our article in The New York Times! That was truly the most surreal moment for me and one I will cherish forever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283e2e4 elementor-widget elementor-widget-heading\" data-id=\"283e2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You're expanding and opening Many new stores are opening. What triggered this expansion?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276f5dc elementor-widget elementor-widget-text-editor\" data-id=\"276f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our customers&#8217; demand! It&#8217;s been so amazing and rewarding to bring our brand to so many cities across the country. The growth of this community over the years has been incredible. Opening a new store in a new city and seeing all the fans coming to support us and obsessing over the brand is still so unreal. We are so grateful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d73ce5 elementor-widget elementor-widget-heading\" data-id=\"1d73ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you express the LoveShackFancy universe in retail?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a33741 elementor-widget elementor-widget-text-editor\" data-id=\"8a33741\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Much of who we are and how we convey that is reflected in our stores. Each store is unique to its city but embodies the world of LoveShackFancy with feminine pink walls, fresh flowers, and custom pieces curated for each boutique. Our stores allow us to build a close community and relationship with our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c972c elementor-widget elementor-widget-heading\" data-id=\"b1c972c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You describe your stores as experience-oriented. What does that mean to you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8c3f6 elementor-widget elementor-widget-text-editor\" data-id=\"9c8c3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our stores offer a complete LoveShackFancy experience. When customers enter the store, they are immersed in our world. They allow us to express who we are and what inspires us. In each store, you&#8217;ll find elements and pieces that are unique to each city. For example, in our newest store in Nashville, we have one-of-a-kind, custom-made vintage Nashville T-shirts. I also enjoy supporting smaller designers and brands by hosting their weekly trunk shows in our store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9483c2 elementor-widget elementor-widget-image\" data-id=\"a9483c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAHoAAAB6CAQAAADaUI9vAAAAi0lEQVR42u3PAQEAAAABIP6fNkQ9qDlUaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWlpaWnpFwODAQB7gWIzIgAAAABJRU5ErkJggg==\" data-src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333.jpg\" class=\"attachment-large size-large wp-image-36509 lazyload\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" data-srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-560x373.jpg 560w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333.jpg\" class=\"attachment-large size-large wp-image-36509\" alt=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe\" srcset=\"https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333.jpg 750w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-570x380.jpg 570w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-636x424.jpg 636w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-600x400.jpg 600w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-90x60.jpg 90w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-110x73.jpg 110w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-320x213.jpg 320w, https:\/\/fayeshomestyle.com\/wp-content\/uploads\/2025\/05\/333-560x373.jpg 560w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2457f14 elementor-widget elementor-widget-heading\" data-id=\"2457f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are your most popular categories?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8e210 elementor-widget elementor-widget-text-editor\" data-id=\"fc8e210\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our most popular category is definitely our dresses and skirts! They&#8217;re so timeless and special. Each piece is designed to be loved by every generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b665bf elementor-widget elementor-widget-heading\" data-id=\"4b665bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are there any plans for new categories?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b9907 elementor-widget elementor-widget-text-editor\" data-id=\"95b9907\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;re currently gearing up to launch an expansion of our home collection this month, which I&#8217;m really excited about! We&#8217;re also launching the most beautiful sunglasses this summer. We have a few more exciting collaborations in the works that we can&#8217;t announce yet, but hopefully soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85949a3 elementor-widget elementor-widget-heading\" data-id=\"85949a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are your most iconic designs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa6bcb elementor-widget elementor-widget-text-editor\" data-id=\"7fa6bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our most iconic designs are definitely our Natasha mini dress and our ruffle mini skirt\u2014they&#8217;re definitely fan favorites!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3e1cd elementor-widget elementor-widget-heading\" data-id=\"6c3e1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do you wish you'd known when you started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9b04f elementor-widget elementor-widget-text-editor\" data-id=\"3b9b04f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If I could go back and talk to myself when I started, I would tell her to trust her gut and believe in herself completely. When you start a brand, there&#8217;s a lot of hype, and all sorts of people tell you what to do. I think the key to success is staying true to your vision and beliefs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b40d8 elementor-widget elementor-widget-heading\" data-id=\"23b40d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You went viral on TikTok through Sorority Rush videos. What did that mean for your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45352e2 elementor-widget elementor-widget-text-editor\" data-id=\"45352e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When I first saw it, I didn&#8217;t want to share it with anyone because I didn&#8217;t want to be pigeonholed. But after digging into it for a while, I realized it was so inspiring to have a whole new age group and customers we didn&#8217;t originally know so excited about the brand. It&#8217;s brought us tremendous growth, and we continue to work on expanding our presence on the app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6219a elementor-widget elementor-widget-text-editor\" data-id=\"de6219a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;re opening a boutique in Sag Harbor. What does this store mean to you? How do you think it fits into the local community?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f8f2b elementor-widget elementor-widget-text-editor\" data-id=\"a4f8f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;buzzblog_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Sag Harbor store was the first boutique we opened that really put our brand on the map! I grew up in Sag Harbor, and the community is very dear to my heart. Having a <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a> home here has always been important to me. This new store is a significant testament to our growth! We want to create an even larger, more dedicated space that represents the all-encompassing world of <a href=\"https:\/\/www.loveshackfancy.com\/\"><u>LoveShackFancy<\/u><\/a>. The Sag Harbor community is behind the brand and plays a huge part in who we are as a brand. We&#8217;re grateful to continue growing here and hope this space brings our community together even more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LoveShackFancy&#8217;s ruffles and pink aesthetic are everywhere today. Founder Rebecca Hessel Cohen started&#8230;<\/p>","protected":false},"author":3,"featured_media":36506,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"location":[],"class_list":["post-36433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe - LIFE+STYLE+TRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fayeshomestyle.com\/index.php\/2025\/05\/13\/rebecca-hessel-cohen-of-loveshackfancy-on-creating-a-dreamy-ultra-feminine-universe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebecca Hessel Cohen of LoveShackFancy on Creating a Dreamy, Ultra-Feminine Universe - LIFE+STYLE+TRENDS\" \/>\n<meta property=\"og:description\" content=\"LoveShackFancy&#8217;s ruffles and pink aesthetic are everywhere today. 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